What is Brand Positioning?

brand positioning  10 Famous Brand Positioning Examples & Strategies · 1 Burger King: Have It Your Way · 2 Apple: Think Different · 3 Nike: Just Do It · 4  How to create a brand positioning strategy in 6 steps · 1 Understand your current brand positioning · 2 Identify your competitors · 3 Create

Brand positioning is the unique position that your brand occupies in people's minds Brand positioning research helps to uncover the brand's unique value proposition based on the most relevant benefits for your target market

Brand positioning allows brands to stand out clearly in an overcrowded market It makes it easier for customers to identify the brand and what BRAND POSITIONING definition: a company's decision about how a product is marketed in relation to its other products, and to… Learn more