How to create a brand positioning strategy for your business -

How to create a brand positioning strategy for your business - brand positioning 7-Step Brand Positioning Strategy Process · Determine how your brand is currently positioning itself · Identify your direct competitors brand positioning “A brand position is the unique space a brand occupies in the mind of its target audience,” says Marty Neumeier, author of The Brand Gap To

brand positioning Positioning in branding is the space your brand takes up in the mind of consumers compared to competitors Every company holds a unique position

brand positioning Refining your statement · Be concise: Your positioning statement should be brief yet powerful · Focus on benefits: Make sure the statement Your brand's positioning describes how customers view your company with respect to what you offer and what value you can deliver In short, your